The Book Doulas'

Incubator Program


Bring your brilliant idea to life

Join us - New York Times bestselling author Kristine Carlson and acclaimed book editor Debra Evans - and learn exactly what it takes to become a bestselling author


April 15 - July 1, 2020


Start Your Book

Clarify Your Message

Expand Your Platform

You want to be a bestselling author, an influencer, a force to be reckoned with . . . and you can be.

What many in the industry don't tell you is that spending money and following a formula doesn't offer guaranteed success. It isn't enough. . . . 

You need the desire, talent, drive, time, and a strong platform - these are the 5 Pillars to making your dream of writing a book come to fruition.

In the 12-week Incubator Program, we will show you how to have a transformation with each of these aspects of yourself, and how to grow these five pillars into a rock-solid foundation for writing your book and expanding your platform, one that can support you and your career for the rest of your life.



In this context, desire is 

deep and burning 

calling to bring your 

message forward. 

This desire feeds

inspiration and gives

you the fuel to focus

on the next three

foundational pillars.



Talent, in this setting, includes your innate gifts and the skills you possess. As you uncover these more fully and

expand them, you will simultaneously become

a more effective

and powerful writer

and communicator.  



Drive is your passion

in action. In this case,

it's the initiative, energy, and momentum you

bring to your writing

and platform-building. Your work ethic and

drive are intimately interconnected.  



Time is your creative canvas; your clean slate. Prioritizing

time for your writing

and platform-building activities is one of the 

keys to your success as

an author and as a leader

in your field.    




Your platform is your structure for success. Figuratively and literally, it's your podium for reaching the world - your website, social media streams, podcast, and more. It's the golden key to having a book that sells.

Meet the Book Doulas

Kristine Carlson

Kristine is an acclaimed teacher, retreat leader, and a New York Times bestselling author of six books. Alongside her late husband, Dr. Richard Carlson, Kristine co-authored the Don’t Sweat the Small Stuff book series. Having sold over 25 million copies worldwide, translated in 35 languages and 126 countries, the series is a global brand — a household name everywhere. Kristine has over thirty years experience in the publishing industry.

Debra Evans

Debra is a developmental book editor with over thirteen years of experience as an editor and writing partner to best-selling authors and newly emerging teachers and thought leaders. Some of her clients have included New York Times best-selling author Debbie Ford, award-winning filmmaker Barnet Bain, energy medicine pioneer Cyndi Dale, and the brilliant transformational teacher Lee Harris. To date, Debra has been book doula for the birth of twenty books.  

An incubation period is absolutely necessary to become an author.


We have found that oftentimes people have the creative seeds they need to begin growing their dream of writing a book, but they don't have the optimal conditions for allowing those seeds to fully bloom.

The optimal conditions include:


• The 5 Pillars outlined above - desire, talent, drive, time, and author platform

• Being clear about your message

• Belief in yourself 

• Commitment to the process

• Community and support

• The ability to answer theses three questions: 

           • How are you going to publish your book?

           • How are you going to sell it? 

           • Who are you going to sell it to?

By the end of this 12-week program, you will be at the peak of readiness, deeply prepared to go to the next phase of birthing your book. You will have . . . . 

•  Your branding tools in order

•  A recipe for building your platform 

•  Your content curated and well-organized for your book

•  Your book brilliantly structured and your writing fully underway

•  Your plan of action for completion laid out within a clear timeline

•  An established network of people ready to support your goals 

You will have lift off!

Who this program is for


Women and men on a mission:

coaches   •   consultants   •   doctors   •   healing practitioners   

writers   •   bloggers   •   podcasters   •   workshop and retreat facilitators   •   seekers

public speakers   •   transformational leaders   •   and other experts in their field


Virtually anyone with a message who wants to answer the call of their life’s purpose 

. . . and to leave a legacy for future generations

Are you ready to stop thinking about writing your book and just do it? Good!

Go here to watch the 20-minute video message we have for you.


Your 4-Part Success Curriculum

Together, we will focus on . . . . 

1. Your Message

Arising from your authentic expression, this is how you want to serve and what you want to be known for. It addresses the pain or limitation you want to help others resolve.

2. Your Platform

In short, this is your means for connecting with your growing community and delivering your message. Learn exactly what you need to do to start or grow your email list, blog, podcast, and social media streams. Also, learn how to monetize your platform for the sustainability of your business.  


3. Your Book

Whether a self-help book, how-to manual, memoir, or another work of non-fiction, this is the book that only YOU can write. It's your experience, understanding, know-how, and wisdom beautifully articulated on the printed (and digital) page. 

4. Your Publishing Options

From traditional publishing to self-publishing, along with hybrid options now available, learn everything you need to know to determine your best options and to prepare for them. In addition, learn the essentials of effective book marketing and content marketing. 

Our 12-Week Program

Over the course of 12 unforgettable weeks, you will have a golden opportunity to focus on your body of work with us at your side. Concentrating on your soon-to-be-written book, your platform (your website, blog, social media streams, and online content), and your overall visibility in the world, we will give you the tools, guidance, and inspiration to make this fall and winter of 2019 a defining moment in your career and life.

The components of the incubator program include:

Zoom Calls

Group sessions with Kristine and Debra packed with teaching, guidance, assignments, and inspiration.


Platinum level offers individual coaching with Kristine and Debra.

Writing Bootcamp

Two Saturdays each month, join us in taking massive action toward your goals. Write, share, your work, enjoy!  

Writing Retreat

Platinum level includes four life-changing days in

Mt. Shasta, California.

The BDS Blueprint

Week by week, receive new components of the Book Doulas Success Blueprint. Assignments and processes.  

Network Support

Share the journey with extraordinary participants from around the globe.

Guest Speakers

Joining us each month will be industry experts to further educate, motivate, and active your success as a leader.

Next Step:

After program concludes, apply for Birthing Your Book. Program details below.

Writing Retreat
in Mt. Shasta

June 11 - 15, 2020


Join us for four days in the epic beauty of Kristine’s 
Mt. Shasta, California, retreat home where so much awaits you.

  • Enjoy individual time us. We have found this retreat time to be uniquely productive,
    creative, and magical. 

  • Have time to write in an environment of
    peace and ease.

  • Gain crystal clarity about the dream that is
    waiting to be born through your book.

  • Understand more fully the promise of
    your book and the unique medicine contained within your message. 

  • Exponentially increase your confidence about the writing and platform-building journey ahead.

By the time you leave to return home, you will be on fire to share with the world your experience, knowledge, and expertise ~ and the wisdom, strength, and light that comes through your writing.


Space is limited to 10 people and will fill quickly. If you would like to join us at this sacred site where creativity is amplified, please see the PLATINUM tuition option below.  

Barnet Bain, filmmaker

Debra has been my editor for two books - with a third coming up. She is a deeply skillful editor and writer who I trust to help me articulate sometimes complex ideas into highly accessible pages. Working with Debra is a unique joy.

I have know Kristine for several years. She stands out vividly in the transformational field as a teacher and writer of unparalleled experience, wisdom, and grace. I recommend her programs and retreats with great enthusiasm.

Kristine and Debra working together is an opportunity not to be missed.    


- Barnet Bain, award-winning filmmaker and author of The Book of Doing and Being: Rediscovering Creativity in Life, Love, and Work

Diana Cole, author

Having worked with both Debra and Kristine, I believe they are your best choice for bringing your book into the world. They are masterful in the multitude of ways you would want them to be - from writing and editing to navigating the terrain of literary agents, book publicists, publishers, and more. Do not miss the chance to have them at your side.

- Diana Cole, author of Spirit Translator - 7 Truths for Creating Well-Being and Connecting with Spirit, coming out in the spring of 2020

Sylvia Benito, author

Kris and Debra were the compassionate companions I needed to complete the manuscript that had been haunting my dreams for years.  Their bright and supportive guidance became the perfect crew: they showed me how to land a book and guided me to the runway with bright lights and markers.  A book is more than a baby; it is a huge jetliner. It’s not easy to fly a book all the way home. It takes an experienced crew; I was the pilot and I knew where I wanted to steer, but it took this team to actually help me complete the flight.

- Sylvia Benito, emerging teacher and author of the forthcoming book Permission

Success Stories

Program Tuition Options

Choose your best path to success



Option 1: Easy Payment Plan

3 payments of $766.33 = $2,299 


+ a one-time $50 credit card service charge 

First payment upon registration,

on or before April 15, 2020

Second payment on May 15

Third payment on June 15 


or pay in full and receive

a $400 discount 

The Essential 12-Week Incubator Course 

Option 2: Pay in Full


(a $400 discount)

Payment method options:

Credit card (+ a one-time $50 service fee)

Money transfer via PayPal

Check ​



or pay in full and receive

a $500 discount

The 12-Week Incubator Course + Writing Retreat

+ Coaching Session  

Option 1: Easy Payment Plan

3 payments of $2,166.33 = $6,499


+ a one-time $100 credit card service charge 

First payment upon registration,

on or before April 15, 2020

Second payment on May 15

Third payment on June 15 

Option 2: Pay in Full



(a $500 discount)


Payment method options:

Credit card (+ a one-time $100 service fee)

Money transfer via PayPal

Check ​

Platinum level spots are limited. Register today.

We would love to answer your questions about the incubator program and all the possibilities it holds for you. Click below to schedule a free 15-minute consultation with either Kristine or Debra.

Click here to speak with Debra

Click here to speak with Kristine

Click here to speak with Kristine


Birthing Your Book

Our signature writing program

By Application Only

Your next step?

After the Incubator Program, you will be fully prepared to finish writing your book and to continue expanding your author platform in meaningful ways. 


The conception of your book will be fully realized. The gestation period underway. Birthing Your Book, our signature book program, can be the next level for a select few authors. 


Over the course of nine months, we will work side-by-side with you to support your writing and editing process to completion. By the end of that period, you will have in your hands a book you will be proud of — and a book that will sell.


The Incubator Program is a prerequisite for Birthing Your Book. For early application to this exclusive program, please contact us here. Due to the in-depth nature of our editorial support, there are only five positions available.

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Book Doulas © 2019