The Book Doulas'

Incubator Program


Bring your brilliant idea to life

Join us - New York Times bestselling author Kristine Carlson and acclaimed book editor Debra Evans - and learn exactly what it takes to become a bestselling author


Incubator currently in progress:

February 16 - April 20, 2022


Start Your Book

Clarify Your Message

Expand Your Platform

We would love to answer your questions about the incubator program and all the possibilities it holds for you. Click below to schedule a free 15-minute consultation with Kristine and Debra.

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You want to be a bestselling author, an influencer, a force to be reckoned with . . . and you can be.

What many in the industry don't tell you is that spending money and following a formula doesn't offer guaranteed success. It isn't enough. . . . 

You need the desire, talent, drive, time, and a strong platform - these are the 5 Pillars to making your dream of writing a book come to fruition.

In the 10-week Incubator Program, we will show you how to have a transformation with each of these aspects of yourself, and how to grow these five pillars into a rock-solid foundation for writing your book and expanding your platform, one that can support you and your career for the rest of your life.



In this context, desire is 

a deep and burning 

calling to bring your 

message forward. 

This desire feeds

inspiration and gives

you the fuel to focus

on the next three

foundational pillars.



Talent, in this setting, includes your innate gifts and the skills you possess. As you uncover these more fully and

expand them, you will simultaneously become

a more effective

and powerful writer

and communicator.  




Drive is your passion

in action. In this case,

it's the initiative, energy, and momentum you

bring to your writing

and platform-building. Your work ethic and

drive are intimately interconnected.  




Time is your creative canvas; your clean slate. Prioritizing

time for your writing

and platform-building activities is one of the 

keys to your success as

an author and as a leader

in your field.    





Your platform is your structure for success. Figuratively and literally, it's your podium for reaching the world - your website, social media streams, podcast, and more. It's the golden key to having a book that sells.

Meet the Book Doulas


Kristine Carlson

Kristine is an acclaimed teacher, retreat leader, and a New York Times bestselling author of six books. Alongside her late husband, Dr. Richard Carlson, Kristine co-authored the Don’t Sweat the Small Stuff book series. Having sold over 25 million copies worldwide, translated in 35 languages and 126 countries, the series is a global brand — a household name everywhere. Kristine has over thirty years experience in the publishing industry.

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Debra Evans

Debra is a developmental book editor with over thirteen years of experience as an editor and writing partner to best-selling authors and newly emerging teachers and thought leaders. Some of her clients have included New York Times best-selling author Debbie Ford, award-winning filmmaker Barnet Bain, energy medicine pioneer Cyndi Dale, and the brilliant transformational teacher Lee Harris. To date, Debra has been book doula for the birth of twenty books.  

An incubation period is absolutely necessary to become an author.


We have found that oftentimes people have the creative seeds they need to begin growing their dream of writing a book, but they don't have the optimal conditions for allowing those seeds to fully bloom.

The optimal conditions include:


• The 5 Pillars outlined above - desire, talent, drive, time, and author platform

• Being clear about your message

• Belief in yourself 

• Commitment to the process

• Community and support

• The ability to answer theses three questions: 

           • How are you going to publish your book?

           • How are you going to sell it? 

           • Who are you going to sell it to?

By the end of this 10-week program, you will be at the peak of readiness, deeply prepared to go to the next phase of birthing your book. You will have . . . . 

•  Your branding tools in order

•  A recipe for building your platform 

•  Your content curated and well-organized for your book

•  Your book brilliantly structured and your writing fully underway

•  Your plan of action for completion laid out within a clear timeline

•  An established network of people ready to support your goals 

You will have lift off!

Are you questioning your readiness?

You may be feeling like you’re not yet ready to embark on this kind of journey, however, this program is perfect even for those who feel their book is a far-off dream. It will bring you closer to this dream than you may currently believe is possible.

Tell us about your book idea and find out what possibilities the incubator program holds for you. Hit the button below to schedule a free 15-minute consultation with Kristine and Debra.

Who this program is for


People on a mission:

coaches   •   consultants   •   doctors   •   healing practitioners   

writers   •   bloggers   •   podcasters   •   workshop and retreat facilitators   •   seekers

public speakers   •   transformational leaders   •   and other experts in their field


Virtually anyone with a message who wants to answer the call of their life’s purpose 

. . . and to leave a legacy for future generations

Are you ready to stop thinking about writing your book and just do it? Good!

Go here to watch the 20-minute video message we have for you.


Your 5-Part Success


Together, we will focus on . . .  

1. Your Message

Arising from your authentic expression, this is how you want to serve and what you want to be known for. It addresses the pain or limitation you want to help others resolve.

2. Your Platform

In short, this is your means for connecting with your growing community and delivering your message. Learn exactly what you need to do to start or grow your email list, blog, podcast, and social media streams. Also, learn how to monetize your platform for the sustainability of your business.  


3. Your Book

Whether a self-help book, how-to manual, memoir, or another work of non-fiction, this is the book that only YOU can write. It's your experience, understanding, know-how, and wisdom beautifully articulated on the printed (and digital) page. 

4. Your Publishing Options

From traditional publishing to self-publishing, along with hybrid options now available, learn everything you need to know to determine your best options and to prepare for them. In addition, learn the essentials of effective book marketing and content marketing. 

5. Your Author-Entrepreneur Community

Writing a book and growing a business happens with greater ease and elegance - and oftentimes greater speed - when you have the support of others who are working toward similar goals. Between the weekly Wednesday sessions and five Saturday boot camps, you will be a part of a beautiful community of people - and a container of nourishing support. And it's a community that will be shaped by you being a part of it!       

Our 10-Week Program

Over the course of 10 unforgettable weeks, you will have a golden opportunity to focus on your body of work with us at your side. Concentrating on your soon-to-be-written book, your platform (your website, blog, social media streams, and online content), and your overall visibility in the world, we will give you the tools, guidance, and inspiration to make the early months of 2022 a defining moment in your career and life.

The components of the incubator program include:

Zoom Calls

Live (and recorded) group sessions with Kris and Debra packed with teaching, guidance, assignments, and inspiration.

Guest Speakers

We are joined by industry experts to further ensure your success.

Writing Boot Camps

Optional: On five Saturdays, join us in taking massive action toward your goals. Write, share your work, enjoy!  

Community Support

Share the journey with extraordinary participants from around the globe.

The BDS Blueprint

Week by week, receive new components of the Book Doulas Success Blueprint. Assignments and processes.  

Next Step:

After Incubator concludes,

Momentum is level 2. Program details below.

A word about our Saturday
online Writing Boot Camps

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As you now know, the incubator program includes five Saturday Writing Boot Camps during the months of February, March, and April 2022.  

Here are the five dates:

Saturday, February 19

Saturday, March 5 

Saturday, March 19

Saturday, April 2

Saturday, April 16


There are two Zoom gatherings on each boot camp day: 

Morning session, 10:00 - 10:45 AM Pacific time

Afternoon session, 3:00 - 4:00 PM Pacific time

With a 4-hour, self-directed work session sandwiched between

the two Zoom calls.


These optional boot camps are incredibly popular with our participants as a simple yet super effective structure for getting down to business!

You can join us for the entire six-hour time frame, or you can come to the segment that works for you. We meet up via Zoom at the beginning and end of the boot camp, with the time in between being your time to write or take action toward your platform-building goals.

One of the best parts is our Q&A and conversation time together, where you can read something you're working on (a chapter, blog, website content, or other key piece of writing), get feedback on ideas, ask burning questions, and receive lots of coaching . . . plus great inspiration from the whole group.  

Our Success Stories

Michele Neff Hernandez

Michele is the founder of Soaring Spirits and the creator of the remarkable Camp Widow® program.

Amy Eliza Wong

Amy is a gifted speaker, transformational coach, and the founder of Always On Purpose®.

Lynn Vollmer

Lynn is the founder of Infinite Oneness Healing, Inc. and is a ThetaHealing® master and instructor.


Barnet Bain, filmmaker

Debra has been my editor for two books - with a third coming up. She is a deeply skillful editor and writer who I trust to help me articulate sometimes complex ideas into highly accessible pages. Working with Debra is a unique joy.

I have know Kristine for several years. She stands out vividly in the transformational field as a teacher and writer of unparalleled experience, wisdom, and grace. I recommend her programs and retreats with great enthusiasm.

Kristine and Debra working together is an opportunity not to be missed.    


- Barnet Bain, award-winning filmmaker and author of The Book of Doing and Being: Rediscovering Creativity in Life, Love, and Work

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Diana Cole, author

Having worked with both Debra and Kristine, I believe they are your best choice for bringing your book into the world. They are masterful in the multitude of ways you would want them to be - from writing and editing to navigating the terrain of literary agents, book publicists, publishers, and more. Do not miss the chance to have them at your side.

- Diana Cole, author of Spirit Translator - 7 Truths for Creating Well-Being and Connecting with Spirit, released in 

August of 2020

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Sylvia Benito, author

Kris and Debra were the compassionate companions I needed to complete the manuscript that had been haunting my dreams for years.  Their bright and supportive guidance became the perfect crew: they showed me how to land a book and guided me to the runway with bright lights and markers.  A book is more than a baby; it is a huge jetliner. It’s not easy to fly a book all the way home. It takes an experienced crew; I was the pilot and I knew where I wanted to steer, but it took this team to actually help me complete the flight.

- Sylvia Benito, emerging teacher and author of the forthcoming book Permission

More Success Stories

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Desireé Childs

I wanted to share my appreciation for this amazing experience. I have gained so much more confidence in myself and my voice. I have gained greater insight into my purpose. And most importantly, I have more comfort in expressing myself through social media. Making a platform has been one of my greatest fears and now it feels almost like a "no brainer."' Of course, it all still takes time and commitment, and there are some scary bumps I'm still navigating, but my comfort in expressing myself is profound. Thank you.


Sending you both so much appreciation and love for your guidance, teachings, and encouragement. Your personal stories and guest speakers have been incredibly empowering! 

- Desireé Childs, body and mind wellness facilitator

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Leslie Indigo Alison

By the end of the first Incubator call, my heart cracked open — it was as though all of the resistance I had dissolved.


I've always thought of myself as a writer. But it wasn't until now, that I thought of myself as someone who would write a book


Thank you for all the guidance and wisdom.

- Leslie Indigo Alison, writer, chef, gardener, artist, and creative force of nature

Program Tuition

Tuition Option 1 - Payment Plan: $833.33 x 3

Option 2: Pay in Full


(a $300 discount)

Payment method options:

Credit card (+ a one-time $50 service fee)

Money transfer via PayPal

Check ​

Option 1: Easy Payment Plan

3 payments of $833.33 = $2,500.00

plus a one-time $50 credit card service charge

First payment upon registration.

Tuition Option 2 - Pay in Full: $2,200.00

(Pay in full to receive a $300 discount)

Let us answer any questions you may have about the incubator program. The button below is your point of entry to a free 15-minute consultation with Kristine and Debra. Schedule yours today. 



Our Level 2 Book Development Program

Your next step after emerging from the Incubator?

After the Incubator Program, you will be fully prepared to continue onward - writing your book and expanding your author platform in meaningful ways. 


The conception of your book will be fully realized. The gestation period underway.


For those who would like to continue working with us, we have designed the 6-week Momentum process, which includes (1) small group coaching, (2) private coaching, (3) an online writing retreat, and (4) getting our eyes and hands on your pages - receiving editorial review and direction.


In short, this is an intensive focus on your book and the acceleration of your writing process with both of us at your side. 

Due to the in-depth nature of our editorial coaching and support, there are typically 5-6 positions available in each Momentum group. Please note: The Incubator Program is a prerequisite for Momentum.


For more details about this exclusive process, please contact us here.

Want to be a bestselling author? We're here to show you how.

Join the Book Doulas' Newsletter

"We would love to have you join us in an ongoing conversation about how to make your dream of becoming an author and a leader in your field a brilliant reality."  ~Kristine & Debra

Several Open Books