The Book Doulas'
Incubator Program
Bring your brilliant idea to life
Join us - New York Times bestselling author Kristine Carlson and acclaimed book editor Debra Evans - and learn exactly what it takes to become a bestselling author
Our spring program dates:
April 7 - June 9, 2021
Start Your Book
Clarify Your Message
Expand Your Platform
To Our Friends Around the Globe,
The world looks quite different today than it did in the fall of 2019 when we launched our first book and platform-building incubator program. We're all being drawn deeply inward. Paradoxically, we're experiencing just how interconnected we all are as a human family while simultaneously needing to keep our distance from each other . . . out of care and love.
Coming together online has never had the kind of poignancy and power that it does right now. This time of crisis is also one of opportunity — where we can join together virtually to inspire and uplift one another, to work toward important goals, and to make the most of this extraordinary time.
For so many of us, the inner fire to share our strengths and gifts is being stoked. And for so many people that inner fire involves the desire to write a book — and to expand the platform that will give wings to that book.
If this describes you, we would love for you to join us for our Book Doulas' Incubator Program that starts on April 7, 2021. All of the details are below, including some exciting words of praise from a few of the phenomenal people who went through our recent programs.
Inside the incubator, you'll become laser-focused on what you are here to contribute. And with our combined years within the transformational book industry—as well as those of our guest speakers—we will guide you to fulfilling that destiny.
While the world continues to be slowed down, while each of our lives is slowed down, it would be our joy to help you to build momentum inside the container of our incubator — so as the world opens up more fully again, you will be unstoppable.
Your Book Doulas,
Kristine & Debra
You want to be a bestselling author, an influencer, a force to be reckoned with . . . and you can be.
What many in the industry don't tell you is that spending money and following a formula doesn't offer guaranteed success. It isn't enough. . . .
You need the desire, talent, drive, time, and a strong platform - these are the 5 Pillars to making your dream of writing a book come to fruition.
In the 10-week Incubator Program, we will show you how to have a transformation with each of these aspects of yourself, and how to grow these five pillars into a rock-solid foundation for writing your book and expanding your platform, one that can support you and your career for the rest of your life.


PILLAR 1
Desire
In this context, desire is
a deep and burning
calling to bring your
message forward.
This desire feeds
inspiration and gives
you the fuel to focus
on the next three
foundational pillars.
PILLAR 2
Talent
Talent, in this setting, includes your innate gifts and the skills you possess. As you uncover these more fully and
expand them, you will simultaneously become
a more effective
and powerful writer
and communicator.

PILLAR 3
Drive
Drive is your passion
in action. In this case,
it's the initiative, energy, and momentum you
bring to your writing
and platform-building. Your work ethic and
drive are intimately interconnected.

PILLAR 4
Time
Time is your creative canvas; your clean slate. Prioritizing
time for your writing
and platform-building activities is one of the
keys to your success as
an author and as a leader
in your field.

PILLAR 5
Platform
Your platform is your structure for success. Figuratively and literally, it's your podium for reaching the world - your website, social media streams, podcast, and more. It's the golden key to having a book that sells.
Meet the Book Doulas
Kristine Carlson
Kristine is an acclaimed teacher, retreat leader, and a New York Times bestselling author of six books. Alongside her late husband, Dr. Richard Carlson, Kristine co-authored the Don’t Sweat the Small Stuff book series. Having sold over 25 million copies worldwide, translated in 35 languages and 126 countries, the series is a global brand — a household name everywhere. Kristine has over thirty years experience in the publishing industry.
Debra Evans
Debra is a developmental book editor with over thirteen years of experience as an editor and writing partner to best-selling authors and newly emerging teachers and thought leaders. Some of her clients have included New York Times best-selling author Debbie Ford, award-winning filmmaker Barnet Bain, energy medicine pioneer Cyndi Dale, and the brilliant transformational teacher Lee Harris. To date, Debra has been book doula for the birth of twenty books.
An incubation period is absolutely necessary to become an author.
We have found that oftentimes people have the creative seeds they need to begin growing their dream of writing a book, but they don't have the optimal conditions for allowing those seeds to fully bloom.
The optimal conditions include:
• The 5 Pillars outlined above - desire, talent, drive, time, and author platform
• Being clear about your message
• Belief in yourself
• Commitment to the process
• Community and support
• The ability to answer theses three questions:
• How are you going to publish your book?
• How are you going to sell it?
• Who are you going to sell it to?
By the end of this 10-week program, you will be at the peak of readiness, deeply prepared to go to the next phase of birthing your book. You will have . . . .
• Your branding tools in order
• A recipe for building your platform
• Your content curated and well-organized for your book
• Your book brilliantly structured and your writing fully underway
• Your plan of action for completion laid out within a clear timeline
• An established network of people ready to support your goals
You will have lift off!
Are you questioning your readiness?
You may be feeling like you’re not yet ready to embark on this kind of journey, however, this program is perfect even for those who feel their book is a far-off dream. It will bring you closer to this dream than you may currently believe is possible.
Who this program is for
Women and men on a mission:
coaches • consultants • doctors • healing practitioners
writers • bloggers • podcasters • workshop and retreat facilitators • seekers
public speakers • transformational leaders • and other experts in their field
Virtually anyone with a message who wants to answer the call of their life’s purpose
. . . and to leave a legacy for future generations
Your 4-Part Success Curriculum
Together, we will focus on . . .
1. Your Message
Arising from your authentic expression, this is how you want to serve and what you want to be known for. It addresses the pain or limitation you want to help others resolve.
2. Your Platform
In short, this is your means for connecting with your growing community and delivering your message. Learn exactly what you need to do to start or grow your email list, blog, podcast, and social media streams. Also, learn how to monetize your platform for the sustainability of your business.
3. Your Book
Whether a self-help book, how-to manual, memoir, or another work of non-fiction, this is the book that only YOU can write. It's your experience, understanding, know-how, and wisdom beautifully articulated on the printed (and digital) page.
4. Your Publishing Options
From traditional publishing to self-publishing, along with hybrid options now available, learn everything you need to know to determine your best options and to prepare for them. In addition, learn the essentials of effective book marketing and content marketing.
Our 10-Week Program
Over the course of 10 unforgettable weeks, you will have a golden opportunity to focus on your body of work with us at your side. Concentrating on your soon-to-be-written book, your platform (your website, blog, social media streams, and online content), and your overall visibility in the world, we will give you the tools, guidance, and inspiration to make this spring and summer of 2020 a defining moment in your career and life.
The components of the incubator program include:
A word about our online
Writing Boot Camps

As you now know, the incubator program includes four Saturday Writing Boot Camps during the months of April, May, and June.
These optional boot camps are incredibly popular with our participants as a simple yet super effective structure for getting down to business!
You can join us for the entire six-hour time frame, or you can come to the segment that works for you. We meet up via Zoom at the beginning and end of the boot camp, with the time in between being your time to write or take action toward your platform-building goals.
One of the best parts is our Q&A and conversation time together, where you can read something you're working on (a chapter, blog, website content, or other key piece of writing), get feedback on ideas, ask burning questions, and receive lots of coaching . . . plus great inspiration from the whole group.
Success Stories
Michele Neff Hernandez
Michele is the founder of Soaring Spirits and the creator of the remarkable Camp Widow® program.
Amy Eliza Wong
Amy is a gifted speaker, transformational coach, and the founder of Always On Purpose®.
Lynn Vollmer
Lynn is the founder of Infinite Oneness Healing, Inc. and is a ThetaHealing® master and instructor.

Barnet Bain, filmmaker
Debra has been my editor for two books - with a third coming up. She is a deeply skillful editor and writer who I trust to help me articulate sometimes complex ideas into highly accessible pages. Working with Debra is a unique joy.
I have know Kristine for several years. She stands out vividly in the transformational field as a teacher and writer of unparalleled experience, wisdom, and grace. I recommend her programs and retreats with great enthusiasm.
Kristine and Debra working together is an opportunity not to be missed.
- Barnet Bain, award-winning filmmaker and author of The Book of Doing and Being: Rediscovering Creativity in Life, Love, and Work

Diana Cole, author
Having worked with both Debra and Kristine, I believe they are your best choice for bringing your book into the world. They are masterful in the multitude of ways you would want them to be - from writing and editing to navigating the terrain of literary agents, book publicists, publishers, and more. Do not miss the chance to have them at your side.
- Diana Cole, author of Spirit Translator - 7 Truths for Creating Well-Being and Connecting with Spirit, coming out in August of 2020

Sylvia Benito, author
Kris and Debra were the compassionate companions I needed to complete the manuscript that had been haunting my dreams for years. Their bright and supportive guidance became the perfect crew: they showed me how to land a book and guided me to the runway with bright lights and markers. A book is more than a baby; it is a huge jetliner. It’s not easy to fly a book all the way home. It takes an experienced crew; I was the pilot and I knew where I wanted to steer, but it took this team to actually help me complete the flight.
- Sylvia Benito, emerging teacher and author of the forthcoming book Permission.
More Success Stories

Desireé Childs
I wanted to share my appreciation for this amazing experience. I have gained so much more confidence in myself and my voice. I have gained greater insight into my purpose. And most importantly, I have more comfort in expressing myself through social media. Making a platform has been one of my greatest fears and now it feels almost like a "no brainer."' Of course, it all still takes time and commitment, and there are some scary bumps I'm still navigating, but my comfort in expressing myself is profound. Thank you.
Sending you both so much appreciation and love for your guidance, teachings, and encouragement. Your personal stories and guest speakers have been incredibly empowering!
- Desireé Childs, body and mind wellness facilitator

Leslie Indigo Alison
By the end of the first Incubator call, my heart cracked open — it was as though all of the resistance I had dissolved.
I've always thought of myself as a writer. But it wasn't until now, that I thought of myself as someone who would write a book.
Thank you for all the guidance and wisdom.
- Leslie Indigo Alison, writer, chef, gardener, artist, and creative force of nature
Program Tuition
Tuition Option 1 - Payment Plan: $766.33 x 3
Option 2: Pay in Full
$1,899
(a $400 discount)
Payment method options:
Credit card (+ a one-time $50 service fee)
Money transfer via PayPal
Check
Option 1: Easy Payment Plan
3 payments of $766.33 = $2,299
plus a one-time $50 credit card service charge
First payment upon registration.
Tuition Option 2 - Pay in Full: $1,899
(receive a $400 discount)
Let us answer any questions you may have about the incubator program. The button below is your point of entry to a free 15-minute consultation with Kristine and Debra. Schedule yours today.
Click here to speak with Kristine
$4,999
Birthing Your Book
Our signature writing program
By Application Only
Your next step?
After the Incubator Program, you will be fully prepared to finish writing your book and to continue expanding your author platform in meaningful ways.
The conception of your book will be fully realized. The gestation period underway. Birthing Your Book, our signature book program, can be the next level for a select few authors.
Over the course of nine months, we will work side-by-side with you to support your writing and editing process to completion. By the end of that period, you will have in your hands a book you will be proud of — and a book that will sell.
The Incubator Program is a prerequisite for Birthing Your Book. For early application to this exclusive program, please contact us here. Due to the in-depth nature of our editorial support, there are only five positions available.