This is your dream.

It's your heart and soul calling you to

share your message and write your book.

Begins April 16, 2018

By October 15, have your

completed manuscript in hand. 

To find out if this is your next step, listen in on the Who Should Write a Book - And What Stops You teleconference, recorded live on February 28th.

Who Should Write a Book -

A life and business-transforming process led by

Kristine Carlson   &   Debra Evans

A special message from Kristine and Debra:

Hello fellow Writers,


Have you always dreamed of writing a book? Wouldn’t it feel so amazing to hold that finished book in your hands? Maybe it’s a memoir, or a how-to handbook of your expertise; maybe it’s a collection of letters for your kids to read, or a book of spiritual inspiration. There are so many types of books but each one equally special, each creating a ripple effect in the world.

Kristine Carlson is an acclaimed author, teacher, and co-creator of the Don't Sweat the Small stuff series with her late husband, Dr. Richard Carlson.

You may feel hesitant at this point to begin writing your book; it can be daunting to even think about getting started. It’s easy to lose momentum and give up before you even begin. That’s why this year, for the first time, we’ll be bringing our combined forty years of experience in writing and publishing transformational books to guide twelve clients through birthing their own book, and we would be honored and excited to lead you through this life-changing process.

With joy,

Kristine & Debra

Debra Evans is a developmental book editor whose projects include four books with her late mentor, New York Times best-selling author Debbie Ford.  


Mt. Shasta Retreat  •  May 17 - 20

Birthing a book is about allowing a dream to come forward -- and fulfilling that dream.


It’s also an opportunity to share with the world your experience, knowledge, and expertise;

your wisdom, strength, and light.

Four days gathered together at a sacred site ... this is how we will set the tone

for the extraordinary journey of bringing your book into the world.

The view of Mt. Shasta from Kristine's retreat house

What dream is waiting to be born?  What medicine is within your message? What is the legacy you are here to share, now and for generations to come?

Sharing four inspiring days together in the epic beauty of Kristine’s Mt. Shasta retreat home, this weekend will fill you with clarity of purpose in writing your book. You will return home with a powerful connection to the support team that will remain at your side for the months to come, and your soul creatively on fire. (See more retreat and program details below.)


How your book will get written this year

You can expect that writing a book is a lot like birthing a baby. But in this context, rather than nine months from conception to manifestation, your birthing process will be quickened. This six month mastermind process will help you from the inception of your idea to the final push of your finished manuscript.

The 4-Day Retreat at Mt. Shasta: The Creative Incubator 

May 17 - 20, 2018

During the 4-day retreat at Mt. Shasta, taking place four weeks in to the program, we will come together to take your beginning book concept and initial writings to greater depths and heights. Nestled away together in Kristine's gorgeous retreat house, there will be a wonderful flow between wildly inspirational group sessions, productive writing sessions, and the space to unwind and dream about the impact you would like your book to have. We will also work together to remove any blocks you may have to writing your dream book and replace them with a powerful new vision for yourself as an author. By the conclusion of the weekend, you will leave with a greater sense of clarity, purpose, and mission.


Phase I: Conception & Miraculous Growth

The First 3 Months:  mid April - mid July 


The initial process of conceiving the idea for your book, or clarifying the idea you've been incubating for some time, takes some preparation. We will begin by listening to the heartbeat of what is calling you to share. Gestation, as it applies to your book, is the time of growth and development ---- the ripening of your ideas as they take form. The primary focuses and outcomes of this phase include the following:  


  • Creating space for inspiration ---- prioritizing the things that awaken and enliven you, and nurturing the writer ---- ensuring that your body is a finely tuned instrument.

  • Creating a powerful structure for your book --- writing an outline that sets you up for a successful writing process.

  • Understanding the anatomy of a best-seller, including: 

    • the imperative of showing vs. telling

    • how to write emotionally evocative stories

    • how to build an intimate rapport with your readers

    • discovering the power of writing for yourself

    • how to make the most of the writer-editor relationship

    • impeccability vs. perfectionism

  • Writing your first three chapters --- In Phase I, your writer's voice will emerge. With a clear structure and writing plan in place, we will work closely with you to write a minimum of three chapters by mid-July. These three chapters will lay the groundwork for the rest of your book and are at the heart of the book proposal that will be a catalyst for the success of your book (see next bullet point).  

  • Writing a book proposal --- With our proprietary book proposal template, our proven strategy for attaining a publishing contract, we will guide you in the process of writing an exceptional book proposal by the end of Phase I. Even for those who may ultimately choose to self-publish, the book proposal is an invaluable tool for articulating the story about your book, your body of work, and yourself in ways that will be critical in the marketing and promotion of your book. 

  • Exploring your publishing options --- While writing your book proposal, we will also delve into the pros and cons of both publishing worlds: traditional publishing and self-publishing, assessing which is the best path to success for your unique book. 

  • PHASE I RECAP: By the conclusion of Phase I, you will have:

    • 1) An outstanding title and subtitle that clearly reflects the promise & key message of your book.

    • 2) The complete chapter outline of your book.

    • 3) A minimum of three beautifully written and edited chapters.

    • 4) A book proposal that sells.

    • 5) A team of fellow writers and colleagues behind you to support your greatest success.


Phase II: Birthing Your Book into the World

The Final 3 Months:  mid July - mid October 


This summer and early fall will be a time of blissful productivity and accomplishment. Even in the midst of your busy life, you will experience the joy of seeing your book fully realized. In addition to Kristine's ongoing mentorship, you will continue to work closely with Debra as she provides specific editing guidance each week. She will tend to every paragraph and page with you, helping you to write a book that you will be proud of.

In addition to continuing a journey of transformation and discovery together, the practical focuses of this phase include the following: 

  • Writing  2.0 ---- continuing on with the regular writing assignments and editing sessions that you began in Phase I. During this final phase, we will work with you to successfully complete the first draft of your book by October 15th.​​

  • Planning and beginning to prepare for your book launch --- what to expect while you’re expecting!

  • Gathering your circle of support ---- how to successfully request endorsement quotes from author friends and colleagues

  • SPECIAL NOTE: For those who will be pursuing the traditional publishing route and have a growing platform, we offer an optional add-on service of personally outreaching to our roster of top literary agents.  

  • PHASE II RECAP: By the conclusion of Phase II, you will have:

    • 1) A completed manuscript, along with the book proposal written during Phase I.

    • 2) A clear plan and strategy for publishing your book.

    • 3) An initial plan for launching and promoting your book when it's ready for release.

    • 4) A team of people behind you who will support the growth and evolution of your work.

Dive in with us. 


Who this program is designed for:

You have a message that you know you have to share.

You have a body of knowledge, an area of expertise, that you want to offer. 


You have a blog that's starting to gather a following.

You're a coach -- a life coach, executive coach,

success coach, or transformational coach.


You're in the health and wellness industry and want to be known

as an expert in your area of specialty.


More importantly, you know that writing a book is one of the ways that you can fulfill your potential . . . you know that sharing your message is a part of the legacy that you're here to leave the world.

Birthing Your Book 

provides the tools you need

to write the book you've always wanted to write


You will have 2 private coaching and consulting sessions during both phases of the program — 1 session with Kristine and 1 session with Debra during Phase I, and the same during Phase II. This one-on-one time will allow us to delve deeply into the process with you ---- working with you to further clarify your message and articulate your supporting content, adjust your book outline if necessary, elegantly move through any blocks that may arise, and expand your vision of what's possible for you as an author. 


Bi-weekly online group meetings using the Zoom video conferencing platform. In addition to the teaching content that will be a part of each of our online gatherings, this will be a time for lots of productive Q&A, reading aloud some your writings, and, if you wish, receiving invaluable feedback from our small group. These face-to-face meetings will also be a ton of fun and inspiration!  


You will receive 2 teaching videos per month — further instruction, guidance, and direction. From the most practical matters to the profound, these brief teaching sessions will zero in on specific topics that will make the difference between writing an OK book and writing a great book that you can be incredibly proud of. Plus, you'll have these videos to refer back to as often as you wish. 


Weekly writing assignments, along with email queries as needed, will allow you to see steady progress. We'll help you to design a writing schedule that truly works for you ---- finding that sweet spot where the pages of your book are coming together right in the midst of your busy life. These assignments, specifically based on your book outline, are the foundation of your success as a writer.    


Once you begin your writing process, you will have weekly editorial guidance. In an atmosphere of positivity and enthusiasm, we will be offering specific editing recommendations chapter by chapter. You won't feel adrift in your writing because we'll be reviewing, assessing, and providing direction each step of the way. We'll create a wonderful back-and-forth flow with the pages of your book, ensuring that your progress never gets stalled along the way.


The Birthing Your Book private Facebook page is the place where this extraordinary group of women ---- each one committed to the process ---- can touch in as often as desired. We will make great use of the group page to give and receive feedback, support, ideas, insights, and further inspiration. This is the place to come to any time ---- if it's 6:00 in the morning or 10:00 at night and you want to share an epiphany, announce a breakthrough, ask for feedback, or otherwise enjoy the combined super powers of the group.          

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About Kristine Carlson

If you are ready to be mentored by a master in the

world of transformational books.

Kristine Carlson has over thirty years experience in the publishing industry. Alongside her late husband, Dr. Richard Carlson, they co-authored the Don’t Sweat the Small Stuff book series. Having sold over 25 million copies worldwide, translated in 35 languages and 126 countries, the series is a global brand — a household name everywhere.


For the first time ever, Kristine is sharing her tenured experience with a small group of women in a mastermind group that will be instrumental in helping you not only birth your first book but also leave a legacy.


Kristine will open the doors to her many resources, which include introductions to potential partnerships with agents (which are nearly impossible to attain without a personal reference) and helping you to find the right editor if you commit to the 3-month mastermind group and choose to complete your book on your own.  

Advance praise for Kristine's forthcoming book,

From Heartbreak to Wholeness

"With her late husband, Dr. Richard Carlson, Kristine Carlson built a legacy of inspiration with the Don’t Sweat the Small Stuff series. She is a woman who lives the principles they wrote about together with such clarity — spiritual truths that extend beyond the field of positive psychology, reaching into the realm of the sublime. With her new book, From Heartbreak to Wholeness, Kristine offers a process to heal the heartbreak of humanity, one that can reawaken love, hope, and vision even in those of us who still cry tears for someone or something we have lost.”  


—Marianne Williamson, author of A Return to Love 

and Tears to Triumph

Adept at helping authors to bring their brilliance

to the printed page.

About Debra Evans

Debra has over thirteen years of experience as a developmental book editor and writing partner to best-selling authors and newly emerging teachers and thought leaders -- including New York Times best-selling author Debbie Ford, award-winning filmmaker Barnet Bain, energy medicine scholar Cyndi Dale, the brilliant transformational teacher

Lee Harris, and others. To date, she has been book doula for the birth of twenty books.  

Additionally, Debra has thirty years of experience in the field of personal development books and events -- as a bookstore manager and buyer, a marketing and content development consultant to authors, and, most notably, seven years as the national director of conference programming for Whole Life Expo, Inc. In this capacity, she worked closely with many of the most beloved teachers of the past three decades, such as Deepak Chopra, Wayne Dyer, Marianne Williamson, Caroline Myss, Ram Dass, John Bradshaw, Stephen and Ondrea Levine, and many others.

Kristine Carlson understands what it takes to write books that have lasting impact, and to build a brand that leaves a legacy and touches every corner of the world.


The Don't Sweat the Small Stuff books have enjoyed twenty years of success and are considered to be classic wisdom shared in schools as well as many universities.

As a complement to her work as an editor, Debra has a successful track-record writing book proposals that result in publishing contracts, connecting authors to literary agents, and helping those who wish to self-publish to navigate that unique terrain. 


In addition to working with Kristine as she was writing From Heartbreak to Wholeness, to the left are some of the notable books edited by Debra.    


There are only 10 spots open for this extraordinary program, and we are happy to offer the following enrollment options:


- Save $2,500 -




Phase I tuition is $8,500.

Phase II tuition is $10,000.

Phase I includes the Mt. Shasta Retreat. Beautiful accommodations and healthy, delicious meals are provided during the four days.

Pay in full and receive a discount of $2,500 off of the total tuition price of $18,500, bringing the balance to $16,000*.


Payment is due by April 1.

*Included in this amount is a non-refundable deposit of $5,000. 





$1,167 + deposit 


For Phase I of the program, make three monthly payments. 

Includes program tuition for Phase I of the program, plus the Mt. Shasta Retreat.


The retreat includes beautiful accommodations and healthy, delicious meals.  

There is a non-refundable deposit of $5,000 due by April 1, bringing your remaining balance for Phase I to $3,500. 

First payment of $1,167

due May 1.


Second payment of $1,167

due June 1.


Third payment of $1,167

due July 1.

If you choose to continue on into Phase II, working closely with us to complete your manuscript by October 15, your confirmation is due by May 15.







For Phase II of the program, make three monthly payments. 

Includes program tuition for Phase II of the program, resulting in your completed manuscript by September 30.

First payment of $3,333

due August 1.


Second payment of $3,333

due September1.


Third payment of $3,333

due October 1.

Note: Your non-refundable deposit of $5,000 is taken

care of in preparation for

Phase I, by April 1.

To schedule a complimentary consultation with Kris and Debra, click on the button below. Kris's assistant, Carole, will be in touch with you shortly to schedule a time to talk.